is Google destroying (small) blogs?
It will be hard for you to make money if you write on your blog.
I read this article approximately 5 months before.
I thought it was not a big deal. But I was wrong. I have my own blog (alvistor.com) for which the traffic was drastically reduced after September 2023 (approximately the time I started to write only on Medium).
If you glance at this Reddit discussion, you will get to know what I am talking about.
They are all talking about changes in search algorithms. But they tend to change every few months. If you find a way to hack the algorithm, they will patch it soon with another strategy. SEO works like a quick gamble with higher return — but for a short time.
In my whole lifetime, I never tried to SEO my writings — ever.
The point is, that Google is not punishing bloggers. Instead, they are punishing content that is only written for bringing traffic. (Despite that’s the whole aim of the content — to bring the traffic).
AI-backed indexing will do more than this. Eventually, it will punish small bloggers.
A well-written/researched article by a single person will be overthrown by a subreddit page with a discussion among 100 users on the same topic. (AI can extract knowledge from the distorted content from different users).
AI is disrupting everything — directly or indirectly.
Generative AI is another case. In the past few months, my 7 out of 10 Google searches ended with the first few lines of the search result page.
I know you’re all familiar with AI content on the result page.
If you see the above page, Google has given something for your search. Only less than 10% go beyond this point.
So the pages that came first in the search page results still lose 90% of their visitors.
You can invoke AI’s help even if there is no pre-cooked result for your search.
If Google keeps on working as a summary (and as an AI chat) service as opposed to a search engine, definitely all small blogs are going to die. If they rely on SEO for traffic.
