is Google destroying (small) blogs?

It will be hard for you to make money if you write on your blog.

Sakthitharan S
2 min readApr 10, 2024

I read this article approximately 5 months before.

I thought it was not a big deal. But I was wrong. I have my own blog ( for which the traffic was drastically reduced after September 2023 (approximately the time I started to write only on Medium).

If you glance at this Reddit discussion, you will get to know what I am talking about.

They are all talking about changes in search algorithms. But they tend to change every few months. If you find a way to hack the algorithm, they will patch it soon with another strategy. SEO works like a quick gamble with higher return — but for a short time.

In my whole lifetime, I never tried to SEO my writings — ever.

The point is, that Google is not punishing bloggers. Instead, they are punishing content that is only written for bringing traffic. (Despite that’s the whole aim of the content — to bring the traffic).

AI-backed indexing will do more than this. Eventually, it will punish small bloggers.