Selling your writing in a saturated market (like Medium)
Plenty of readers with varieties of interest proportionally loads of writers. Every niche is covered top to bottom by numerous authors, producing a plethora of articles (written pieces). Does a new writer still have room to fill?
Based on the analogy of the Pareto principle, less than 20% (In the case of Medium, it’s around 3%) of writers earn more than 80% of the total money paid out. But the tricky thing you need to understand is, the top place is not permanent for anyone.
People go in and eventually come out of the aforementioned top sector (top writers) at least in terms of earning. So writers move constantly inside and outside of this window based on their performance. Depends on how consistent they are and how long they can give the quality in their writing. It also depends on how long people like to read their new creations.
Eventually, everyone will get out of this top writing swirl. Their peak time. No viral article stays viral forever. No particular theme of content survives long. So does no particular writing style.
So if a writer wants to survive long in this arena of writing and earn life out of it, he/she should perform consistently without compromising quality. And there’s one more secret. That is saved for later discussion. Now we get into the major parameters of writing in a saturated market.
The more you write, the more you deviate from your niche. Let’s say, you start writing in one niche, eventually shifting to another. The readers followed you after reading (/admired) your articles on the former niche will fade out (unfollow you, mute you) if they don’t have interest in the new niche you’re writing in the later period.
The more you write (content-wise), the more rubbish sneaks into your writing without you noticing. Even though it pays you off better in starting, it might not at a later point. On the course, you will lose quality in your writing. You may write more to increase reading time, but there’s a risk of people getting bored and quitting reading your piece entirely.
Write. Write as long as you can provide information, knowledge, or something interesting to the reader. Not every thought on your mind. Keeping it tight is a good idea most of the time unless you’re writing a personal story of some emotional experience.
I wrote something relevant to this early. Measuring the ‘ethical’ quality of writing.
Quality is all. It is all about how wide you can cover a topic and how deep you can take your readers into it without confusing them. It’s not how well you handle your words. Have you heard about ELI5? “Explain Like I’m 5”. All you have to know is how to handle the vocabulary of a 5-year-old child. (Okay, let be practical. Maybe a 15-year-old teen?). At the same time never underestimate your readers’ intelligence. Explaining and giving definitions to every jargon will definitely annoy them.
In my personal opinion, sometimes you need to allow the readers to Google some words you used in your writing, but not all the time.
Most bloggers I met advised me to post frequently. In my experience, the idea is counterproductive. The more frequently you post in Medium, the chance of readers getting annoyed is high. Because no one loves everything you write. Your readers/followers are from different backgrounds with different needs of reading. Your new content may attract new readers, at the same time annoy your followers. That doesn’t mean you should not write for a new audience or in a new niche. The transition must be slow and steady. Alternatively, you can split and write with a considerable time frame. (Let’s say if you write under 3 niches, then post at least one article under all three for every week.)
There is no single formula for keeping your follower count intact and growing. All you have to do is to know and constantly check the audience’s pulse.
Less frequent, more consistent. You need to find this balance between quality, quality, and frequency of posting it.
You may confuse consistency with frequency here. Consistency is how long you can stick with writing a certain amount of words (quantity) in a few niches while maintaining the same quality. On the other hand, frequency is all about how many times you post. If you post 10 articles in 3 days and then the 11th after a month, then it is not consistent.
The final secret is, adapting to newness.
At the starting of this article, I said top-writers are not a title in Medium (or any publishing market). Its place. Where people occupy, stay, and eventually leave for other people to fill.
If you want to stay longer, find out who is ready behind you to fill your spot. Maybe it’s too early to think about this. But seeing the trend of what the majority of readers mostly want and adapting to it (if you trust your skills and if you are daring enough, then try to set a new trend) is not a bad idea after all. I am not in this position to think about this right now.
Personally, I am a writer who shares. If the majority of people like it, my reader count goes up and it will make me a top writer, else no. Titling your bio with a ‘ top writer’ tag is the play for earning more in this arena. It’s not wrong to strive to achieve the goal even it is not for money.
Did you get any value in this writing? Follow me, I promise to give more value back. Good luck!
Originally published at https://www.alvistor.com on November 9, 2021.